If it feels like your leads are dragging their feet, you’re not imagining things. Buyers are digging deeper, asking more questions, and involving more people in the decision process. This might sound frustrating, but if you know why this is happening—and how to navigate it—you can turn a long sales cycle into a competitive advantage.

We've generated $14.5 billion in pipeline, 6,368 unique leads delivered to our vendors, and our largest deal being sourced at $39 million. Our conversions far exceed industry standards because we don’t “generate demand” in a market where it organically exists. We match real IT buyers with the right technology partners. No filler, no fluff. Just qualified buyers ready to invest.

As cyber threats become increasingly sophisticated, IT leaders must implement comprehensive security strategies to safeguard their network infrastructure. We delve into emerging network security trends, best practices for maintaining a robust security posture, and the importance of continuous monitoring and proactive incident response. Additionally, we highlight the significance of staying informed about networking technology trends such as 5G, Wi-Fi 6, and SD-WAN. By leveraging innovative technologies and partnering with trusted security vendors, enterprises can enhance their security posture and stay ahead of emerging threats.

The landscape of IT procurement has evolved dramatically, shifting from traditional methods to digital-first approaches that cater to a new generation of IT decision-makers. As millennials and Gen Z increasingly take on leadership roles, their preferences for efficiency, transparency, and privacy are redefining how organizations approach technology buying. This shift underscores the critical role that innovative tech solutions play in streamlining procurement processes and ensuring that IT leaders can make informed, strategic decisions.

The majority of the costs associated with legacy systems go unaccounted for. Learn how legacy IT systems, software, and hardware cost you more than you think.

Enterprise IT buyers are more informed, selective, and independent than ever. They prefer to conduct research on their own terms, often without engaging with a sales representative until they are well into the decision-making process. For tech vendors, this shift in buyer behavior means that traditional sales tactics are no longer sufficient. To stay competitive, vendors must adopt innovative strategies that address these new buyer expectations.